Relay.app is a no-code workflow automation platform that connects over 200 applications using AI-generated workflows. It targets operations teams, sales and revenue teams, customer support leads, and non-technical founders who need to automate multi-step processes. The platform uses a chat-first interface powered by Claude Opus 4.8 to build automations from plain-language descriptions.
Users describe a desired workflow in natural language, and the AI assistant generates the corresponding multi-step automation. The resulting workflow can then be inspected and modified using a visual drag-and-drop editor. Available logic options include conditional branches, loops, dynamic waiting, and merging multiple branches back into a single path.
A distinguishing feature is the human-in-the-loop functionality. Workflows can include pause points that halt execution and request human review, approval, or data input via Slack or email before proceeding. This makes the platform suitable for automations that involve sensitive or irreversible actions, where running without any oversight would carry risk.
Relay.app also supports building custom Model Context Protocol (MCP) servers, which expose custom tools to external AI models. Native utilities include built-in table storage, web scraping, file manipulation (such as Word-to-PDF conversion, PDF merging, and image compression), and multi-model AI integration covering Anthropic, OpenAI, and Google Gemini. The platform is SOC 2 certified and GDPR compliant.
Pricing
Relay.app offers four plans. The Free plan costs $0 for one user and includes 500 AI credits, up to 2 active workflows, 2 custom MCP servers, and 200 execution steps per month. The Professional plan costs $19 per month (billed annually) for one user, providing 2,000 AI credits, unlimited workflows, unlimited MCP servers, and 750 execution steps per month. The Team plan costs $59 per month (billed annually) for up to 10 users and adds shared workflows and shared app connections. Enterprise pricing is available on request and includes custom usage limits, private AI model execution via Bedrock, Vertex, or Azure, and priority support. Additional execution steps and AI credits can be purchased as add-ons for customers on annual billing.
* Disclaimer: Please note that pricing information may not be up to date. For the most accurate and current pricing details, refer to the official website.
Key Features
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Chat-based AI builder powered by Claude Opus 4.8 for natural language workflow creation
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Human-in-the-loop checkpoints for approval, AI output review, or manual data entry via Slack or email
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Built-in AI steps supporting Anthropic, OpenAI, and Google Gemini models
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Visual drag-and-drop editor with conditional branches, loops, and branch merging
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Custom MCP server creation to expose workflow actions to external AI models
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Built-in table storage, web scraping utilities, and file manipulation tools
Use Cases
Monitor At-Risk Customer Accounts
Relay.app connects CRM and product usage data from platforms such as Salesforce and Snowflake, evaluates account health using AI, and alerts account managers before renewal problems escalate. Teams act on early signals rather than discovering issues after churn has already occurred.
Automate New Employee Onboarding
When a new hire is added to an ATS such as Ashby or Lever, Relay.app provisions accounts, schedules onboarding meetings, and distributes documentation across HR, calendar, and document platforms. This removes manual coordination from HR teams during the onboarding period.
Categorize and Route Incoming Emails
An AI model evaluates each incoming email and determines whether it requires a direct reply, a calendar booking, a new task, or archiving. This reduces the time support or operations staff spend manually sorting shared inboxes each day.
Generate Daily Support Ticket Summaries
Each morning, the automation queries Zendesk or Intercom, identifies SLA breaches and overloaded agents, and posts a structured digest into Slack or Microsoft Teams. Leadership and support teams receive a consistent daily overview without manual data gathering.
Automate Sales Proposal Drafting
Relay.app pulls deal data from a CRM, drafts a custom proposal, pauses for the sales representative’s approval via a human-in-the-loop step, and then routes the approved document to a signature tool such as DocuSign. This removes manual steps between deal negotiation and signed contracts.
Process E-Commerce Orders Automatically
A new Shopify or Stripe order triggers the workflow to generate invoices, update financial tracking systems, and notify operations staff or the customer. Teams avoid manual copy-pasting between e-commerce, accounting, and notification tools after each transaction.
Strengths & Weaknesses
Strengths
Human-in-the-loop checkpoints allow teams to require approval before sensitive or irreversible workflow steps execute.
The conversational AI builder lets non-technical users create multi-step automations without writing any code.
Multi-account support connects shared inboxes and service accounts without consuming additional user seats.
Triggers, data transformations, and logic evaluations do not count against the monthly execution step limit.
Built-in access to Anthropic, OpenAI, and Gemini models lets users select AI providers within a single platform.
Weaknesses
The Free and Professional plans allow only one user, making team collaboration unavailable below the $59/month Team plan.
The Free plan restricts users to 2 active workflows and 200 execution steps per month, which limits meaningful production use.
Concurrent workflow runs are capped at 2 on the Free plan and 10 on all standard paid plans, which may restrict high-volume operations.
The monthly AI credit limit on all plans can require paid top-ups for teams running frequent AI-intensive automations.
Who Is This For?
Operations Managers: Operations managers can connect multiple SaaS tools into automated multi-step procedures while retaining manual control at approval-required checkpoints.
Sales and RevOps Teams: These teams can automate lead enrichment, pipeline digest generation, and custom proposal drafting directly from CRM data updates.
Customer Support Leads: Support leads can automate ticket triage, daily backlog summarization, and routing of engineering bugs to project management tools such as Jira or GitHub.
Non-Technical Founders and Small Business Owners: The chat-to-build interface allows users with no coding experience to create customized, multi-step business automations from plain language descriptions.
Frequently Asked Questions
How does the AI assistant build workflows?
Users describe the desired automation in plain language, and the assistant (powered by Claude Opus 4.8) generates the corresponding multi-step workflow. It also detects potential issues and suggests corrections before the workflow is deployed.
Does using Relay.app require coding knowledge?
No. Relay.app is a no-code platform designed for users of all technical backgrounds. Advanced users can optionally write custom JavaScript or send HTTP requests for additional control, but these steps are not required.
Which actions count toward the monthly execution step limit?
Each action step consumes one execution step each time it runs. Triggers, data transformation steps, path evaluations, and loop evaluations do not count against the monthly limit, which helps stretch usage further.
How do AI credits work and what happens when they run out?
AI credits power the built-in AI steps that call models from Anthropic, OpenAI, or Gemini. Credits refresh monthly on all plans. Users can purchase top-ups, upgrade their credit limit, or connect their own API keys to avoid credit consumption entirely.
What happens when a workflow reaches a human-in-the-loop step?
The workflow pauses and sends a notification via Slack or email requesting human input, approval, or data entry. The automation resumes only after the required response is received, preventing unattended execution of sensitive actions.
Can multiple team members collaborate on the Free or Professional plan?
No. Both the Free and Professional plans are limited to a single user. Shared workflows and shared application connections are only available on the Team plan ($59/month for up to 10 users) and above.
What security certifications does Relay.app hold?
Relay.app holds a SOC 2 certification and is GDPR compliant. The company states that customer data and sensitive information are not used to train AI models.
Does connecting multiple accounts for the same application use additional user seats?
No. Connecting multiple accounts for a single application (for example, two different Gmail addresses) does not count as additional users under the billing model, which benefits teams with shared inboxes or service accounts.
What is a custom MCP server and which plans include them?
A Model Context Protocol (MCP) server exposes custom actions from Relay.app workflows to external AI models. The Free plan includes 2 custom MCP servers, the Professional plan includes unlimited MCP servers, and Team and Enterprise plans also include unlimited servers.
How many applications does Relay.app integrate with?
Relay.app integrates with over 200 applications. Documented integrations include Salesforce, HubSpot, Slack, Gmail, Zendesk, Notion, Airtable, Stripe, DocuSign, GitHub, Jira, and native AI integrations covering Anthropic, OpenAI, and Google Gemini.
Relay.app integrates with over 200 applications. Documented integrations include: Salesforce and HubSpot (CRM and pipeline management), Slack and Microsoft Teams (notifications and approvals), Gmail and Outlook (email triage and automated sending), Airtable and Google Sheets (structured data storage and reporting), Notion (document and workspace management), Zendesk and Intercom (ticket routing and backlog reporting), Stripe and Square (invoice generation and payment alerts), DocuSign and PandaDoc (digital signatures and contract execution), Lever and Ashby (ATS and onboarding triggers), GitHub and Jira (bug tracking and issue routing), Typeform and Jotform (inbound lead capture), and native AI integrations covering Anthropic, OpenAI, and Google Gemini. Additional connections are available via custom HTTP requests and webhooks.