Gumloop is an AI agent builder that helps teams automate multi-step work across business apps and websites. AgentHub Inc. develops it for sales, marketing, support, operations, and engineering teams.
Agents connect through 400+ connectors and MCP servers, and they can also operate a real browser. That browser clicks, types, uploads files, and clears CAPTCHAs on sites without an API. Builders choose from 35+ models from providers such as Anthropic, OpenAI, Google, DeepSeek, and Grok.
Admins get role-based access, SAML SSO, SCIM, audit logs, spend caps, and VPC deployment on Enterprise. Gumloop also routes each task to a suitable model through its Model Router.
A Gusto case study on Gumloop’s site reports $1.5M+ in additional ARR within three months. The figure is vendor-reported.
Pricing
Pro costs $37 per month after a 14-day free trial, with no permanent free plan. It includes 20,000 credits, unlimited seats and teams, 35+ models, and one hosted custom MCP server. Usage adds an 8% orchestration fee (16% with your own API keys), and one credit equals $0.005. Pro credits do not roll over, and Pro allows 5 concurrent workflow runs and 25 concurrent agent chats. Enterprise is custom priced, with credit rollover, fee discounts, and VPC deployment.
* Disclaimer: Please note that pricing information may not be up to date. For the most accurate and current pricing details, refer to the official website.
Key Features
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Real browser agents click, type, upload, and clear CAPTCHAs
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Choose from 35+ AI models and switch anytime
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400+ connectors and MCP servers for business apps
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Agents reachable through Slack, Teams, Gmail, and text messages
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Session recordings and audit logs with masked passwords
Use Cases
Outbound Lead Sourcing
Agents find prospects on websites and enrich each record. They then write structured entries into a CRM such as HubSpot or Salesforce. Sales reps spend less time building lists.
Renewal Risk Monitoring
An agent pulls accounts renewing within 90 days and compares usage against baselines. It also checks open tickets and call transcripts. Customer success teams get drafted save plays before renewals are threatened.
SEO Briefs and Drafts
Agents track search performance and gather ranking data. They draft content briefs or articles as Google Docs. Editors review the drafts before anything is published.
Support Ticket Triage
Agents scan open tickets in helpdesk tools such as Intercom for frustration signals. They route urgent issues or draft replies for human review. Support leads see problem accounts sooner.
Scheduled Competitor Scans
Agents visit competitor pricing pages in the browser on a recurring schedule. They post summaries to Slack or Notion. Go-to-market teams skip manual checking.
Strengths & Weaknesses
Strengths
Real browser execution reaches websites that lack an official API.
Teams can switch between models from several providers without changing platforms.
Agents work inside tools staff already use, so no new interface is required.
SOC 2 Type II certification and zero data retention agreements support security reviews.
Owners can share agents across teams with edit, view, or use-only access.
Weaknesses
There is no permanent free plan, only a 14-day trial.
Unused Pro credits expire each month instead of rolling over.
Pro limits concurrent runs and chats and hosts only one custom MCP server.
VPC deployment and org-wide connector policies require the custom-priced Enterprise plan.
Who Is This For?
Sales and RevOps teams: Suited to groups that want lead enrichment, CRM hygiene, and call follow-ups handled without manual entry.
Marketing teams: Suited to marketers running SEO research, content drafting, and brand monitoring on a schedule.
Engineering and operations teams: Suited to builders who need multi-step data workflows and custom MCP servers for internal tasks.
Customer success and support teams: Suited to teams tracking account health, triaging tickets, and summarizing customer calls.
Frequently Asked Questions
What happens when a website requires a login or approval?
The agent hands you its live browser to sign in or approve, then resumes. You can also save a login once or connect 1Password so agents never see the credential.
Can I use my own API keys?
Yes. Gumloop supports bring-your-own API keys and custom proxy configuration.
How do agents learn company context?
Gumloop describes a shared knowledge layer built from connected tools. Agents can also use shared skills that teams create.
Can agents run without someone starting them?
Yes. Agents support recurring schedules and app triggers, such as a meeting ending or a form submission.
Can one agent delegate work to another?
Yes. An agent can send follow-up work to a subagent it already used, or hand off work and keep going.
How does the Model Router choose a model?
It matches each task to a model, so routine work runs on cheaper models and harder work on stronger ones. Gumloop does not publish the routing rules.
Do non-engineers need to build agents from scratch?
Not necessarily. An assistant called Gumball can build or update an agent from a plain-language description, including its instructions, connectors, and triggers.
What does Enterprise add beyond Pro?
Enterprise adds SCIM/SAML support, org-wide connector policies, advanced audit logs, VPC deployment, and dedicated Slack support.
What if an app is not in the connector list?
Agents can use MCP servers, and Gumball can set up custom MCPs for apps Gumloop does not yet support.
Gumloop lists 400+ connectors and MCP servers. Its site shows Slack, Microsoft Teams, Gmail, Outlook, HubSpot, Salesforce, Notion, Google Drive, Google Sheets, Linear, Jira, GitHub, Gong, Granola, Stripe, PostHog, Intercom, QuickBooks, and Shopify.