Maze is a user research and product discovery platform used by over 60,000 companies, including Atlassian, Cisco, and Revolut. It consolidates qualitative and quantitative research methods into one environment. Teams can run card sorting, tree testing, usability tests, moderated interviews, and surveys without switching between separate tools.
The platform addresses fragmentation in research workflows. Traditionally, teams rely on separate tools for recruitment, prototype testing, interviews, and data analysis. Maze centralizes these steps, letting organizations move from study setup to shareable reports within one interface.
Maze integrates directly with Figma and Axure, allowing designers to import prototypes with a single click. An AI Study Builder generates ready-to-launch studies from a plain-language research goal. An AI Moderator drafts discussion guides and automates follow-up questions during interviews.
The platform includes a global participant panel of over 6 million screened testers, growing by roughly 50,000 per month. Automated reporting produces heatmaps, path analysis, usability scores, and AI-generated thematic summaries. Video recordings receive automatic transcripts and highlight clips.
Pricing
Maze offers a Free plan limited to 1 study per month and 5 seats, covering basic surveys and prototype testing. Participant recruitment on the Free plan uses pay-per-use panel credits with no free allowance included. No intermediate self-serve paid tiers are publicly listed. Enterprise pricing is custom. It includes unlimited seats, the full participant panel, all AI features, mobile testing, SSO, and SOC 2 Type II security. A dedicated customer success manager and priority support are also included. Teams that outgrow the Free plan must contact enterprise sales to access additional capacity.
* Disclaimer: Please note that pricing information may not be up to date. For the most accurate and current pricing details, refer to the official website.
Key Features
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AI Study Builder generates studies from a plain-language research goal
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Prototype testing with direct Figma and Axure import
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Moderated interview hosting with built-in video and calendar sync
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Global participant panel with over 6 million screened testers
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Live website testing with dynamic URL grouping and funnel tracking
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Automated reports with heatmaps, misclick rates, and AI thematic summaries
Use Cases
Early Concept Validation
Teams test up to five design variants in a single study before committing engineering resources. Maze generates preference metrics and misclick data that help resolve design debates with evidence rather than opinion.
Usability Testing on Prototypes
Researchers define task flows and observe whether participants complete them without friction. Maze captures misclick rates, time on screen, and visual heatmaps to identify exactly where users struggle.
Information Architecture Review
Product teams run open and closed card sorting alongside tree testing to validate navigation structures and labeling. Results show how users mentally group content, guiding menu hierarchy decisions before a redesign ships.
Moderated Customer Interviews
Teams conduct one-on-one video interviews inside Maze, with scheduling automated through integrations for Google Calendar and Outlook. AI automatically transcribes recordings and extracts thematic summaries, reducing post-interview analysis time.
Live Website Funnel Diagnostics
Growth teams track user behavior on production websites to identify drop-offs in sign-up or activation flows. Maze groups dynamic URLs and maps deviations from defined success paths, revealing causes that raw analytics data alone cannot show.
Strengths & Weaknesses
Strengths
Consolidates qualitative and quantitative research methods into one platform, reducing tool sprawl for research teams.
Direct Figma and Axure integration enables one-click prototype imports for usability tests without manual file exports.
A global panel of over 6 million participants supports demographic and screener-based filtering for targeted recruitment.
AI automates transcription, thematic summarization, and study generation, cutting manual synthesis work after each research session.
Over 60,000 companies use the platform, with verified enterprise clients including Atlassian, Cisco, and Revolut.
Weaknesses
The Free plan caps usage at 1 study per month, making it impractical for teams with regular research cycles.
No intermediate self-serve paid tiers are publicly listed, so teams must engage enterprise sales to scale beyond the Free plan.
AI moderation, clip recordings, and automated theme extraction are restricted to the Enterprise/Custom pricing tier.
Mobile experience testing requires participants to install a dedicated Maze app, adding friction for externally recruited testers.
Who Is This For?
UX Researchers: Professionals who want to consolidate multiple research methods, automate transcription, and distribute testing across product teams without sacrificing methodological control.
Product Designers: Designers using Figma or Axure who need to validate prototypes with real users and collect quantitative metrics before handing work to developers.
Product Managers: PMs who want to run continuous discovery, measure feature satisfaction, and track live website funnels to ground roadmap decisions in user evidence.
Growth and Marketing Teams: Teams that run copy tests, capture NPS scores, and use in-product prompts to survey live users by demographic segment for targeted feedback.
Frequently Asked Questions
What types of research studies can I run in Maze?
Maze supports usability tests, moderated video interviews, surveys, card sorting (open and closed), tree testing, and live website testing. In-product prompt studies are also included. All methods are available within a single platform.
Which design tools does Maze support for prototype imports?
Maze supports direct prototype imports from Figma and Axure. It also supports live URL testing for projects built with Figma Make, Lovable, Bolt, and Replit.
How much does Maze cost?
Maze offers a Free plan (1 study per month, 5 seats) and Enterprise plans with custom pricing. No mid-tier self-serve plans are currently listed publicly. Teams needing more capacity than the Free plan must contact the sales team.
Can I recruit participants without an existing user base?
Yes. Maze provides a global panel of over 6 million participants. You can filter by country, age, job function, industry, income, and custom screener questions. The panel grows by approximately 50,000 participants per month. On the Free plan, panel access requires pay-per-use credits.
What AI features does Maze include?
Maze includes an AI Study Builder that generates studies from a research goal description. An AI Moderator drafts discussion guides and automates follow-up questions. Automated tools generate transcripts, highlight clips, and thematic summaries from recordings. AI moderation is limited to the Enterprise tier.
Can Maze run A/B tests comparing different prototype variants?
Yes. You can import multiple design variants and assign identical tasks to each. Maze compares completion rates, misclick rates, and time-on-screen across variants for side-by-side analysis.
How does Maze handle live websites with dynamic URLs?
Maze automatically detects and aggregates dynamic URL segments such as user IDs or session tokens. This groups participant paths correctly for funnel analysis, regardless of session-specific variables in the URL.
What security certifications does Maze hold?
Maze is SOC 2 Type II certified and GDPR compliant. SSO and role-based access controls are restricted to the Enterprise tier.
Which tools does Maze connect with for sharing research outputs?
Maze integrates with Notion, Jira, Confluence, FigJam, Miro, and Slack for sharing reports and notifications. For moderated interviews, it connects with Google Meet, Microsoft Teams, and Zoom.
Does Maze support mobile app testing?
Yes. Maze includes a dedicated mobile app for testing mobile experiences. Participants must install this app to complete mobile test sessions, which adds a step for externally recruited testers. Mobile testing is included in the Enterprise tier.
Maze integrates with Figma, Figma Make, Axure, Amplitude, Jira, Confluence, FigJam, Miro, Notion, Slack, Google Calendar, Outlook, Exchange, Office 365, iCloud, Google Meet, Microsoft Teams, Zoom, Lovable, Bolt, and Replit.