Rootly is an AI-native incident management platform for engineering, SRE, and security teams. It supports detecting, coordinating, investigating, and resolving operational incidents in one system.
The platform addresses fragmented incident workflows spread across paging tools, chat apps, ticketing systems, and monitoring platforms. Rootly centralizes these tasks and automates parts of the response process to reduce operational overhead.
Rootly runs directly inside Slack and Microsoft Teams, letting responders manage incidents without switching interfaces. AI features assist with summarization, root cause analysis, investigation, remediation suggestions, and retrospective generation.
Rootly combines incident response, on-call operations, AI SRE tooling, retrospectives, and a service catalog in a single platform. The company also positions itself as a migration option for teams using PagerDuty or Opsgenie.
Pricing
Rootly offers separate Incident Response and On-Call products, each with an Essentials tier at $20 per user per month and a custom-priced Enterprise tier. Essentials includes Slack incident response, an AI chat assistant, retrospectives, status pages, and SSO support, while Enterprise adds custom forms, private incidents, audit logs, and SCIM provisioning. AI SRE is sold as a separate enterprise offering without published pricing. Startups with fewer than 100 employees, under $50M raised, and less than 5 years in business can receive discounts of up to 50%, with a pay-what-you-can option for companies under 25 employees.
* Disclaimer: Please note that pricing information may not be up to date. For the most accurate and current pricing details, refer to the official website.
Key Features
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AI-powered root cause analysis and remediation suggestions
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Native incident response inside Slack and Microsoft Teams
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On-call scheduling with escalation policies and alert grouping
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Automated retrospective and postmortem generation
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Service catalog with ownership and dependency mapping
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Role-based access controls and audit logs
Use Cases
Production Incident Response
Engineering teams create and coordinate incidents inside Slack or Teams while timelines and actions are collected automatically. AI assistance reduces manual coordination work during active incidents.
On-Call Operations
Organizations manage schedules, escalations, paging, and call routing through one system. Coverage requests and schedule gap detection help reduce paging failures.
Automated Root Cause Analysis
AI SRE analyzes alerts, deployments, historical incidents, and telemetry data. It identifies probable causes and suggests fixes for responders during investigation.
Security Incident Management
Security teams run private investigations using RBAC controls and audit trails. Restricted access incidents are designed for handling sensitive events.
Post-Incident Reviews
Teams generate timelines automatically and collaborate on retrospectives. Follow-up tasks synchronize with issue tracking systems after resolution.
Service Ownership Discovery
Organizations connect services, teams, dependencies, and runbooks in a catalog. Responders can identify ownership and impact quickly during an incident.
Strengths & Weaknesses
Strengths
Combines incident response, on-call, AI investigation, and retrospectives in one platform.
Supports both Slack and Microsoft Teams workflows.
Provides built-in AI investigation and remediation assistance.
Includes enterprise governance features such as RBAC and audit logs.
Offers extensive integration support with more than 100 integrations.
Weaknesses
Enterprise plan pricing is not publicly available.
AI SRE pricing is not disclosed and requires contacting sales.
Free plan details and limitations are not publicly documented.
Data retention limits for lower pricing tiers are not publicly specified.
Who Is This For?
SRE Teams: Rootly provides paging, alerting, investigation, and retrospectives tailored to site reliability operations.
Platform Engineering Teams: The service catalog and AI troubleshooting tools help reduce operational overhead and improve response consistency.
Security Operations Teams: RBAC, private incidents, and audit logs align with security investigation requirements.
Fast-Growing SaaS Companies: The platform consolidates multiple operational tools into one system and includes startup discounts.
Frequently Asked Questions
Does Rootly support Slack?
Yes. Slack-native incident response is one of Rootly’s primary workflows.
Does Rootly support Microsoft Teams?
Yes. Incident coordination workflows are also available for Microsoft Teams users.
What AI capabilities does Rootly include?
Rootly includes an AI chat assistant, incident summarization, root cause analysis, remediation suggestions, and similar incident detection.
Does Rootly offer on-call management?
Yes. It includes schedules, escalation policies, call routing, PTO handling, and alert grouping.
How much does Rootly cost?
Incident Response and On-Call Essentials plans each start at $20 per user per month. Enterprise and AI SRE pricing require contacting sales.
Are private incidents supported?
Yes, but private incidents are only available on the Enterprise plan.
Is there a free plan or trial?
The website mentions getting started for free, but specific trial limitations or a free tier are not publicly documented.
What integrations does Rootly support?
Rootly integrates with tools such as Slack, Microsoft Teams, Jira, Zoom, Datadog, and GitHub, along with a Terraform provider, API, and MCP server. The total number of integrations per pricing tier is not disclosed.
Does Rootly meet common security and compliance standards?
Rootly states SOC 2 Type II, HIPAA, GDPR, and CCPA compliance. Specific SLA commitments for individual plans are not publicly listed.
Does Rootly offer discounts for startups?
Yes. Companies with fewer than 100 employees, under $50M raised, and less than 5 years in business can receive up to 50% off, with a pay-what-you-can option for teams under 25 employees.
Rootly integrates with Slack and Microsoft Teams for incident coordination, Jira for action item synchronization, Zoom for incident meetings, Datadog for telemetry and alert correlation, and GitHub for code change correlation. It also offers a Terraform provider, a public API, an MCP server for IDE and AI workflows, identity provider connections for authentication, and integrations with SIEM and SOAR platforms for security workflows.